Mark is one of Australia’s foremost social researchers. He extensively researches the changing generations and accurately tracks emerging trends. By taking the social pulse of the nation, he is able to analyse the constant changes and communicate the implications these will have on our lives.

In a fast moving corporate culture, every organisation, brand, and idea is just one generation away from extinction. Companies must do more than just observe the times; they must understand them. Mark McCrindle focuses his qualitative research to help leaders in sales, marketing, HR, and management to do just this.

Organisations commission Mark to conduct research and then speak or consult with them to help them better understand and engage with the diverse generations. His skill is in equipping people with the latest research while empowering them with strategies to deal with the changes. He is frequently called upon to give keynote speeches, workshops, and even full-day training seminars.

Mark graduated from UNSW with a BSc (Psychology), and he has completed a Masters degree majoring in Social Trends. He is the Director of the social research agency McCrindle Research Pty Ltd, which specialises in generational studies across the Asia Pacific. Mark is a full member of the Market and Social Research Society of Australia and is qualified with the research industry’s highest accreditation: QPMR (Qualified Practising Market Researcher).

He has conducted research and spoken for organisations across most industry sectors (Financial, Telecommunications, FMCG, Technology and IT, Retail, Manufacturing, Hospitality, Education, Government, and the Non-profit sector).

Some recent clients include Toshiba, Westpac, Wesfarmers, LG, St George, Fairfax, ANZ, MLC, AXA, Mirvac, WMC, Daimler Chrysler, Woodside Petroleum, Hudson, Telstra, NAB, Austereo, OAMPS, CPA Australia, Clubs NSW, Flight Centre, Department of Education, Australia Post, Optus, Toyota, Unions NSW, Accor, Komatsu, Esanda, & AMP.